Panasonic 1080P PlasmaWe all know marketers love buzzwords. A friendly catchphrase can make something sound so appealing we can’t wait to crack open our wallets. What’s a bit of collateral confusion if a sale is made, right?

1080P is the latest cutting-edge resolution to enter the list of choices in HDTV. It’s a resolution found on many popular digital TV displays like plasma and LCD. As basic arithmetic suggests, a 1080P HDTV has 360 more lines of vertical resolution than the traditional 720P.

True HD 1080P is pure hyperbole. The term might have really caught fire back in 2005when Phil Harrison, president of Sony Computer Entertainment Worldwide Studios, was trying to explain to the press the undeniably amazing capabilities of the PlayStation 3.

He took the marketing bait and tried to tell the public that its competitor, Microsoft’s Xbox 360, wouldn’t display True HD, but Sony’s PS3 would.

What Harrison meant to say was Sony would be capable of full 1080P and that Xbox 360 was only capable of 720P. The truth is that both resolutions are true HDTV.

The ATSC is the committee that gets to establish digital HDTV standards. According to them, 720P, 1080i and 1080P are all HDTV formats. Neither is any truer than the other.

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This entry was posted on Friday, December 28th, 2007 at 8:36 am and is filed under Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.