Sony Leads Eco-Friendly OLED Co-op in Japan

Sony and Sharp will head up a list of Japan’s top electronics firms in a government funded effort to perfect OLED. The goal is to produce larger, mass-producible displays using the energy-saving technology. Sony would know a thing or two about the hurdles faced by the co-operative. The company has already produced the first 11-inch OLED monitor.

Organic Light Emitting Diode (OLED) creates individual pixels out of organic electroluminescent material. The display is known for remarkable contrast and bright detailed images. Similar to plasma each pixel is its own light-source capable of displaying an array of colors.

Using organic material as the pixel’s light source is what saves so much energy. It’s a bit like making an HDTV from tiny jars of fireflies, which might sound right at home in the Flinstones’ residence. But don’t worry – the biochemical compounds aren’t actually living. But its self-luminescence doesn’t require backlighting which saves big on energy required to run the display compared with existing TV technologies.

Another key advantage to OLED is the thin substrates the display material can be attached to. Sony’s existing OLED monitor is only an 11-inch display but it’s a remarkable .11-inch thick. You could fit one into a toaster if you were so inclined. OLED displays could be attached to flexible substrates providing users the ability to roll-up their displays after use.

Japan’s Ministry of Economy, Trade and Industry is contributing 3.5 billion Yen ($33 Million) to the OLED project in a joint venture between Sony, Matsushita, Sharp and Toshiba among others. The first goal of the project is the creation of 40-inch displays that can be marketed to the mainstream. That means drastically reducing the cost of mass production for new HDTV technology to get it ready for prime-time.

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4 Responses to “Sony Leads Eco-Friendly OLED Co-op in Japan”

  1. dude says:
    Great news, it's good to a government take energy conservation seriously enough to fund research. Japan is way ahead of us.
  2. Gizmo n00b says:
    shows what you know. LED panels pollute more in their creation then can EVER be recovered by energy efficiency.
  3. Wayde says:
    "shows what you know..." is how a seven year old might begin a statement.

    I think you're addressing the particulate matter associated with the manufacture of LCD panels, not OLED. Truth be told I am not sure if there is any info on OLED manufacture and its environmental footprint because they're not mass-produced yet.
  4. Pissed in Pickering says:
    @Shows what you know,
    Yes you anonymous n00b, if you're going to make a claim like that, please back it up with some facts or sources.

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