Warner Gets Serious about Blu-ray Distribution
Warner will try a new tactic to increase retail sales of Blu-ray movie discs by releasing them on Blu-ray before they arrive on DVD.
Warner is the top home media producer outselling all the others in DVD and Blu-ray. In fact it’s so dominant in the home video market that its switch from HD DVD to Blu-ray was widely seen as the nail in the coffin.
Now the company is testing something new in an effort to improve sales of its Blu-ray discs by selling before DVD. So far the company is going to release the comedy Be Kind Rewind on Blu-ray on June 10th, that’s a full week before it hits DVD.
Will Warner’s effort create a spike in sales for the Jack Black movie co-starring Mos Def and Danny Glover? We’ll have to be kind and wait-and-see.
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