Monster HDMI Cable Scam
MonsterHDMIYou just bought a new HDTV and a PlayStation3 from the local big box store. Now the sales clerk begins applying pressure to buy one of their expensive digital cables. The inquisitive may ask: Do expensive cables really make a difference to picture quality? The store clerk that says "yes" is either lying or ignorant.
Electronically there is no difference between inexpensive HDMI cables that sell for $20 and nitrogen infused gold tipped Monster cables.
Two HDTVs displaying the same movie purports to demonstrate the difference between Monster brand cables and regular cheap cables. The intended result is that you, the potential customer, will see a clear difference in picture quality between the left and right images. Now you're convinced and ready to spend $150 or more on a digital video cable that you can find for about $20 at sources like monoprice.com or your local computer parts store.
This display is an intolerable lie and should be illegal under fair business practices. It makes Monster an immoral company for creating consumer confusion and profiting from lies.
I used my cell phone to take snapshots behind this display to expose the reality behind the scam.
The visible difference between the two cables is not one of brand name quality but format. The Monster cable is the HDMI format, capable of passing HDTV resolutions from the playback device - in this case an up-scaling DVD player. The HDMI format was introduced in 2003 and designed for high definition and progressive digital displays.
The lesser quality image is brought to you buy a composite cable
Composite is a format designed for analog television and has been in use since the 1980s. The classic yellow connector is a composite video cable.
The composite format brings a clearly inferior analog video signal to the HDTV. Despite the TV's efforts to scale the neutered video signal to a respectable progressive resolution, it lacks detail and the dark images look noticeably blotchy.
This test is like putting a fuel additive into a Ferrari then accelerating past a Ford Escort as proof of the additives effectiveness.
Monster brand has been running this scam for years. The big box retailers have found outrageously priced accessories to be a good way to recoup profits from the pencil thin profit margins on big ticket consumer electronics like HDTVs.
When you walk into the big box stores the HDTVs and other expensive items are located to the back. This forces you to walk past media; this includes movies and games that seem to call out to you. After all, everyone likes movies! Even if you don't buy an HDTV it's easy to walk out with a $7 copy of Tom Hank's Big from the DVD bargain bin.
Get a great deal on an HDTV (which is actually not as good a deal at the big box stores as it used to be) [electronics shopping] but save cable and accessory shopping for places that sell for a reasonable value.
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So It's not really monster in this case is it but what the store is saying..
Perhaps you should change the headline of your article as well as I doubt Monster spends all the money people say they do making ads that look like something from a clearance store...
Wayde, I think you missed the point here.
Structurally, component cables and composite cables are identical. They are both RCAs and they both fit into the same plug. The only difference is the type of data they carry - a composite video cable carries all of the video in a single (yellow) cable, which can cause color bleeding, signal noise, and other artifacts. The red and white are obviously used for audio.
However, with component, the video signal is split into red, blue, and green, with the green signal cable also carrying the data for luminance.
It DOES NOT MATTER if a composite cable is hooked up to a component output, or vice versa. The only thing that matters is that each individual RCA connects an output/input pair of matching colors. That's it. RCAs are RCAs are RCAs (though shielding does matter in this case, but I'm talking about what data they're capable of carrying) as far as what ports they can plug into.
To summarize, what you 'see' as composite cables are essentially functioning as component cables, because they're plugged into component inputs (this is assuming of course that these ARE in fact component inputs - though judging from the way the back of the TV is setup, it's component)
If you want to test my theory, get a dvd player that supports composite and component, and use the red white and yellow composite RCAs that it came with to carry the component signal. Use red for red, yellow for green, and white for blue. Surprise! You've got picture. See how that works?
I'm not arguing the fact that this setup is rigged - it would be fair if it were no-name-brand HDMI vs Monster, but you wouldn't see a difference. The marketing shouldn't be "see the monster difference," it should be "see the HDMI difference" since that's what's really going on.
------ / -------/
Note the flux-capacitance peak is .09% higher than the nearest competing cables.
In fact the Dwarven Alborz cables are fair trade cables made by indigenous peoples of the inner mountain range. You can tell they're hand made as evidenced by the imperfections you'll notice in the plastic moldings. Buy these baby's and we'll fly Cher out in a lab-coat with a team of engineers to help you correctly calibrate your home theater system with your new cables. I may be kidding here but it's not far off from many of the claims out there.I used to manage the pro audio department at Guitar Center, and we carried all kind of Monster Cable. The profit margin on these cables was ridiculous, and what's more it was a violation of our agreement with Monster Cable to give any kind of price break on their cables. That's right - no sales, no discounts, nothing. The biggest "proof" that Monster is better is THE PRICE. But the actual cost of the cable is not that much higher.
The one thing I can say about Monster is that they do in fact have an excellent lifetime guarantee on their cables. They're still not worth the money though.
There can NEVER be any difference in picture quality in different HDMI cables. If you see a difference than it has other reasone than the cable.
Why this can be? because HDMI is transporting digital data. That means: either you have the picture as it is or you do not have any picture. The quality of the picture does not depend on the cable.
If anybody tells you there is a difference then same would also apply e. g. to network cables or firewire or usb cables.
The only difference which can be is, that the cable is so bad quality, that it does not work. Nothing more to say to that.
The real reason the industry wants everybody to use HDMI is quite simple: copy protection. HDMI has HDCP built in, so the content providers can decide exactly what you're allowed to do with every piece of video you watch. It was never about quality, but about corporate control over your life.
1) The problems are not bad enough to introduce errors into the digital stream. This will happen in 99% of all cases.
2) The problems are bad enough to introduce errors into the digital stream, but ECC algorithms detect and repair the errors. This will happen in an additional 0.99% of all cases.
3) The problems are bad enough to introduce errors into the digital stream, and there are too many for ECC algorithms to correct. This will happen in about 0.01% of all cases, and will be visible as extremely noticeable blocks of corrupted video on the screen and audio dropouts. Not a slightly fuzzier picture, not dimmer colors, not a "muddier" feel (whatever that means).
Don't fall for any sort of marketing gimmick. That Monster cable might be double-insulated gold-impregnated 24AWG solid palladium wiring with patented HyperHype(tm) technology, but in the end you'll either have a perfect digital picture or you'll have severely noticeable corruption on the screen. Any other changes are the product of your overactive imagination and the placebo effect.
That's a nice article!
Some comments (for the comments :) As said numerous times throughout the thread: In short distance, don't buy an expensive cable for your inexpensive devices.
But if one really wants to make an argument placing one cable above another the key word is: "Eye pattern". Find some inpartial test made by some magazine or whatever, I'm sure every country has it's own tech times. For starters google something like "hdmi eye pattern".
As said in the first reply: all digital is still analog. The format of a digital pulse is, forgive me if I'm wrong, a raised cosine. What that means is that that there are near-infinte amount of frequencies in each pulse.
What the eye pattern tells you is practically everything, the attenuation, the ISI (InterSymbol Interference), the noise and so on.
And you really don't have to be a geek to read it make judgements of your own: A perfect square is a perfect cable, the smaller your "eye" is, the more plausible a misinterpretation (between a 0 and 1) is.
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